"The student-athletes who play those games in FBS football and men’s basketball and show up on national TV constitute 3 percent of the total of NCAA athletes," Emmert said. "But that’s how the world sees it – it sees the sliver of the 3 percent. If you look at it from the perspective of the 97 percent – the vast majority – you see other issues and other concerns and other challenges," he continued. "For us, as we make decisions, as you collectively – and each of your governing bodies – make decisions, we need to make sure that the success of the 3 percent doesn’t come at the cost of the 97 percent."